The End of Yeezy


Kanye West performing

Abigail Medina

Adidas came out with a statement claiming that they’re officially concluding their partnership with Kanye West due to his antisemitic comments.

Famous rapper, Kanye West, has received a lot of attention, and not for any good reason. West has exhibited extremist and offensive behavior for some time now, including designing T-shirts with a known white supremacist-associated slogan and making antisemitic statements. The response: a termination of the billion dollar partnership between Adidas and Kanye West.

It started when Kanye West hosted a show in Paris to introduce Season 9 of the Yeezy collection in October 2022. Some of the t-shirts sent down the runaway included a phrase known to encourage and support white supremacy. The shirts were also worn by well-known celebrities such as Candace Owens and Lauryn Hill’s daughter, Selah Marley. This, of course, stirred up some controversy.

Gabriella Karefa-Johnson, a stylist for Vogue, shared her thoughts via Instagram regarding Kanye’s show. “There is no excuse, there is no art here,” she said at the time. “I do think if you asked Kanye, he’d say there was art, and revolution, and all of the things in that T-shirt. There isn’t.”

His antisemitic comments were made in an interview for Revolt TV’s “Drink Champs” series. Kanye went on to express that he blames Jewish media and zionists for illegal actions and that they should “admit” to them. The episode was eventually removed. Kanye not only shared his comments through “Drink Champs,” but also in an interview with Chris Cuomo and on his personal social media accounts as well.

Adidas soon released a statement after the chaos, confirming that they were ending their partnership with West. “Adidas does not tolerate antisemitism and any other sort of hate speech. Kanye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” said Adidas in an opening statement.

In their statement, Adidas also mentioned that they were aware of the financial consequences. They stated, “this is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022, given the high seasonality of the fourth quarter.”

Kanye’s series of unfortunate events (from a divorce with Kim Kardashian to being shut out by Adidas) has sparked some concern for his mental health, given that West is known to have bipolar disorder (a disorder that consists of extreme mood swings and emotional highs like mania and depression).

As for the fans of both the brand and artist, it is unknown where their support will remain, but many wish for the chaos to end. Hopefully, a resolution will restore peace for all parties involved.